Art Direction, Illustration and Graphic Design: Milos Milovanovic
Project Type: Produced, Commercial Work
Client: 1713 Pivovarna
Location: Slovenia
Packaging Contents: Beer
Packaging Materials: Paper, Carton
Milos Milovanovic was commissioned to design a logo and packaging design for Slovenian Micro-Brewery called 1713 Pivovarna. 1713 represents the year of the Tolmin peasant revolt, which was a significant historical event for the Soča Valley.
Target audience is younger population, 18-35 years old. Second goal was to make illustrations that are appealing for this target audience and to dominate through the whole packaging. Every character on the label has it's own story. Logo is clean and easy readable.
The character illustrations were drawn in Adobe Photoshop with Wacom intuos 5 and later vectorized in Adobe Illustrator CS6. All materials were represented/edited in Adobe Photoshop CS6.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1Fxuhr0