Designer: Carla Nazareth
Project Type: Produced, Commercial Work
Location: Coimbra, Portugal
Packaging Contents: Fish Patés
Packaging Materials: Carton
We have developed this line of patés intending to offer a quality product, without additives, using only fish and natural flavorings. We asked the illustrator Carla Nazareth, who had already designed our line of canned fish, to draw the boxes of our pâtés. We didn't want a boring package. The result is very appealing and differentiating, and, on exhibition, you can stand out the sides revealing all the illustration. The drawings of the boxes are based on each of the fish used in each reference.
The appealing design makes the product work as a gift or souvenir, but offer patés which allow an excellent tasting experience. We choose some traditional flavors and others more differentiators, and all are superb.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1esVQfT