Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Viña Morandé, House Of Wine
Location: Casa Blanca, Chile
Packaging Contents: Wine
Packaging Materials: Bottle
This wine is a co-fermentation of two varieties -Petite Syrah and Petite Verdot-, which are characterised by a deep colour, intense aromas and powerful tannins.
The reason of its name is directly related to its composition as well as the idea that “small is better”: small grapes (better quality), lower yield and small winemaking tank.
The graphic design includes hand drawing with a cartoonish style and “comic” communication where the small man is at the height of the big man in a simple but very creative way: by wearing a tall and thin hat.
The idea that “small is better”: small grapes (better quality), lower yield and small winemaking tank.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1Kra6Sk