Agency: M&A Creative
Project Type: Produced, Commercial Work
Client: Caves da Montanha
Location: Anadia, Portugal
Packaging Contents: Sparkling Wine
Packaging Materials: Paper
Wine packaging is extremely important for communication, positioning and notoriety of the product.
The packaging currently assume an important role in wine sales process, being an extension of the label communication and a key factor in attracting customer attention.
The project of packaging design developed by M&A Creative Communication Agency for Caves da Montanha, represents a unifying communication between labeling and packaging, betting on a graphical luxury packaging design for this wine pack dedicated to the french wine grape Chardonnay. The pack Montanha Grande Cuvée consists of 3 sparkling wines, Chardonnay & Arinto (2006), Chardonnay & Baga (2008) and Chardonnay & Pinot Noir-(2008).
Given the premium character of this edition we choose the black and gold colors for you to assign the luxury value that was desired. Black is used as the main color throughout the interior and exterior packaging, with notes and texts with gold embossing and varnish located in some graphics.
This Premium package reinforces the singular image of these sparkling wines with the elegance and personality of Caves da Montanha brand.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1MrRgK2