Illustration: Brett Ryder
Project Type: Produced, Commercial Work
Client: Nongfu Spring, China
Location: United Kingdom
Horse designs new mineral water for the youth market
Horse has created the packaging for a new mineral water for Nongfu Spring, the leading Chinese beverage brand. The new product, aimed at the youth market, includes a bottle design with a patented leak free cap and illustrations from renowned artist Brett Ryder.
Horse commissioned Ryder to create a set of fantastical illustrations reflecting the four seasons and depicting the wild species that inhabit the nature reserve where the water is sourced.
"The label design imaginatively brings the natural world of the water source to life in a way that appeals to young people," says Sarah Pidgeon, creative partner at Horse.
"Both the Chairman of Nongfu Spring and our team have always been particularly big fans of Brett's work, we really admire the ideas and thought process he applies to each commission. We knew he would perfectly capture the essence of the source in a way that resonates with the younger generation."
The water comes from Moya Spring, located at the northern edge of Changbai Mountain in Lushuihe National Forest Park, a region densely covered by coniferous forest and habitat to an array of wild species.
Earlier this year the UK-based studio also created the packaging for a new premium water which comes from the same region.
The 535ml bottles are rolling out in China this month, with more sizes entering the market later this year.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1SVo1Ui