Agency: Bienal Comunicación
Project Type: Produced, Commercial Work
Client: Dilo Bonito
Location: Mérida, Yucatan, Mexico
Packaging Content: Gifts
Dilo Bonito ("Say it pretty”) is an online gift delivery store which main objective is to create an integral gift-shopping experience, from the moment the client orders anything in the website to when the receiver gets the product. The user has the option to buy, inter alia, presents such as flowers, piñatas, cookies, occasion cards or gift sets. Due to the products’ color nature, we decided to make an elegant brand that uses mainly black and white with a pastel color palette which contrasts perfectly to emit a clean, sober and timeless celebration atmosphere. We chose a typographic logo that represents the ribbons of gift wraps, positioned diagonally to make a reference to the effectiveness of the delivery service. Finally, the graphic applications were a simple black and white polka dot pattern, which is a direct wink to the protagonist of every celebration: the confetti.
What we wanted with the packaging is to be cute, fun, festive and low cost. The polka dot texture comes from confetti that reminds us to parties and happy moments.
The shipping boxes were made and chosen in all sizes since there are products of all kinds, and is always awesome to receive a huge balloon that comes in a huge box.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1FRvJYG