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Doves Farm Organic Flour

Agency: Studio h
Client: Doves Farm Foods
Location: London, United Kingdom
Project type: Produced, commercial work

Studio h has created new packaging design for Doves Farm organic flour. Doves Farm is a specialist flour miller and baker producing flours with a unique character that are milled from a range of grains and seeds. A long established brand selling in supermarkets through to small independent health shops, the challenge was to increase their shelf presence against the larger, louder flour brands whilst retaining the brand's artisanal essence and ethical values. Studio h simplified the pack architecture by reducing the amount of copy and changing the logo to one colour. Continuing the Doves Farm tradition of illustrative packaging, illustrations have been created with a loose, informal recipe book style showing the baking process from a recipe on the back of pack. They intentionally show slightly imperfect baking to encourage everyone that baking is easy and it doesn't matter if the end result doesn't look perfect! They have also been designed to be practical for the basic print process where the imperfections add to the artisan feel.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1eBYyPZ

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