Project Type: Produced, Commercial Work
Client: Procter & Gamble
Location: Moscow, Russia
Packaging Content: Cosmetics
Packaging Material: Paper
The agency was tasked to develop a promotional package for a set of cosmetics, which would not be expensive to manufacture, but very interesting in design and construction.
The main aim of the package is to attract the attention of potential buyers and be comfortable to transport during any trips, so buyers can easily, conveniently and beautifully carry it in hands. Another important point is when buyers looking at the set they have the desire to obtain not only the product itself, but they was directly attracted by the package itself and encouraged to take it up.
We offered several options and the customer chose this design.
This package is printed with a minimal amount of ink, the constructive executed without gluing, by simple gathering, which greatly reduces the cost of production. The package itself is presented like a stylish and elegant clutch, in dark colors that easily fits in your hand and approach almost to any wardrobe of the shoppers.
No gluing involved in construction.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1Bqbttd