The Taste of Adventure

Agency: Interbrand
Executive Creative Director EMEA (Western Europe) & LatAm: Borja Borrero, Interbrand Madrid
Creative Director: Carlos Magro, Interbrand Madrid
Designer: David de la Fuente, Interbrand Madrid
Production Manager: Coro Iglesias, Interbrand Madrid
Project Manager: Tomás España, Interbrand Madrid
Strategy Director: Ismael Merlo, Interbrand Madrid
Consultant: Beatriz Diego, Interbrand Madrid
Freelance Ilustrator: Alex Ferreiro
Production Manager: Javier Mañas, Omán Impresores (Printing co.)

Project Type: Commercial Work
Client: Ramón Bilbao, winery
Location: Spain

Brand personality:
Honest, brave, spontaneous, curious Brand

Idea:
The journey starts here Insight: I want lo live new experiences and discover new horizons.

Bilbao is the brand which enables you to discover and share the different opportunities and possibilities the world of vine offers inspiring you to live a unique adventure.

Describe the brief from the client, or in the case of self promotion work describe the internal goal of the agency.
Ramón Bilbao asked us to develop a promotional item graphic piece that could be delivered as a high-level gift to their main distributors globally to visually capture and manifest the essence of a revitalized brand positioning that supports the brand's internationalization.

Describe the process you undertook to inform your project.
We created a distinctive and proprietary conceptual universe inspired by a new brand storytelling: Ramón Bilbao, the spirit of a challenge of adventure and discovery. Set in the 1920's, each vignette of this imaginary trip is trimmed as an over-sized stamp and connected to each other in groups of four. A unique collection, expandable by stages and specially delivered to selected audiences. Production: 100 copies in Offset print in direct colors + 4/0 + gold stamping laser cut, paper Conqueror 100 % natural cotton white 160 gr. 50×70 cm.

What's Unique?
Contribute through design to the internationalization of the brand, consolidate the brand’s positioning and reaching a second reedition of the posters due to its great success with the distributors across the globe. We have gone back to the roots of the story of the vineyards.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1LAByvG