Designer: Jonathan Yurek
Photography: Chelsea Tanksley
Project Type: Student Project
School: Columbus College of Art & Design
Course: Package Design
Tutor: Mark Hazelrig
Location: Columbus, Ohio, USA
Packaging Content: Socks
Packaging Materials: Paper, Cotton
This is a student created package design that uses Zkano's lineage of being in a Southern-rooted city that used to be known as the "Sock Capital of the World" as an advantage to spread awareness, give back and pay homage to the mills that use to be. Zkano goes off of the tagline "Feel good. Be good." They really don't enforce that idea within their current audience or package design. This design gives the opportunity for the demographic to give back and receive the action that their tagline fully provides.
Each type of sock has a specific name that correlates back to the style of each sock. Using Oliver as the example, the design is inspired by the past sock mills that once were. The package design is inspired by smokestacks within the sock mills. This aesthetic is relevant towards their past and present. This shows the idea of an equally strong community of the once "Sock Capital of the World". The brand prides itself with using American grown cotton. The design uses that authenticity by using the cotton as a way to promote the idea that the once "Sock Capital of the World" is still going strong, the cotton being used as a metaphor towards a working smokestack.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1G1S5bJ