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Coca-Cola True Friendship

Agency: Pereira & O'Dell
Client: Coca-Cola
Location: San Francisco, CA, USA

True Friendship (#VerdaderoAmigo) is Coca-Cola’s newest campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship. A true friend is the most valuable commodity available in a time where harsh words and actions are easily heard and nearly inescapable. Coca-Cola is seeking to enable the true connections that shape the way we are in its new campaign by Pereira & O'Dell.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1EPNPtD

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