Agency: Pereira & O'Dell
Location: San Francisco, CA, USA
True Friendship (#VerdaderoAmigo) is Coca-Cola’s newest campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship. A true friend is the most valuable commodity available in a time where harsh words and actions are easily heard and nearly inescapable. Coca-Cola is seeking to enable the true connections that shape the way we are in its new campaign by Pereira & O'Dell.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1EPNPtD