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Nike The Opening Packaging

Agency: Hovercraft Studio
Photography: Kipp Hinkley
Location: Portland, OR, USA

Packaging project & invite for Nike Football's The Opening 2014 summer event.

The Opening 2014 event was set into motion by an over-the-top invite package. Each of the 160 athletes were hand delivered a fold-open gold box that contained an invite, tee, camp book, mouthguard, eyeblacks and gold skull ring.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1zcMEWe

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