Written by Joe Hickman. Packaging Specialist of Charlotte Packaging and writer for Packaging of the World.
Branding is something should be of the utmost importance to every company. It contains the image that people automatically associate with your business, saying more about the company than you could ever hope to say in words.
Despite this, some businesses allow their brand to grow stale which can hinder sales and quickly become dated.
Redesigning Your Brand
The real question here could when rather than why as the most important thing is recognising that there is an issue and that it needs to be addressed. So, what are the main reasons you should be contemplating a redesign:
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| Image: Chris Carter |
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