Agency: Pereira & O'Dell
Project Type: Produced, Commercial Work
Client: Skype
Location: San Francisco, USA
Packaging Contents: Matryoshka Dolls
Packaging Materials: Wood
Does your film festival press kit stack up to this one from Pereira & O’Dell?
To promote Skype’s 9-minute version of “Finding Donut” ahead of film festivals, Pereira & O’Dell and Station Film mailed a press kit to entertainment media that includes these hand-painted Matryoshka Dolls – or Russian nesting dolls.
“Finding Donut” is the story of real-life Russian pet detective, Valeriy Sugrobov, who tracks down a lost dog named Donut in the streets of Moscow. The film was a part of a larger campaign that launched in January that highlights the interesting ways people use Skype in their various professions.
Much like the short film, the nesting dolls lead you on a search to find the lost dog. The largest of the figurines, hand painted by Julia Baklanova, is Valeriy himself followed by Donut’s owner Masha and finally Donut, the adorable West Highland White Terrier who is in possession of a USB containing the short film, as well as movie stills, credits and additional press kit materials.
The short film can be viewed online at http://ift.tt/1aREfvJ
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1b1pSFU