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Wenger Swiss Utility Skin Care Set (Student Project)

Designer: Josef Leo Barroso Sueno
Project Type: Student Project
School: Orita Sinclair School of Design, New Media & the Arts
Course: Design Communication
Tutor: Hui Shan Ng
Location: Singapore
Packaging Contents: Facial Wash, Moisturiser, Shaving Gel
Packaging Materials: Paper, Plastic, Glass

Wenger Swiss Utility Skin Care Set for Men

The Project brief was to select one existing brand that didn't have a skin care or chocolate line. We will then interpret and develop a line that we chose, maintain its brand equity and translate it into a different ranges (e.g. masks, body lotion, moisturiser for skin care) with the packaging design appropriate for the brand image and product qualities.

Inspired from the makers of the genuine Swiss Army Knives, comes an innovative and functional skin care packaging concept catered for the modern man. This cutting edge design boasts an all-in-one feature of the skin care essentials that emulates the mechanism of a utilitarian pocket knife.

Pocket knives have always been known to be practical and useful. Wenger, as well as its holding company, Victorinox embodies the swiss values to both their design philosophy and brand image. Being able to integrate these to the packaging concept with precision and accuracy gives this packaging design an entitlement to be awarded a Singapore Packaging Star.

The packaging holds 3 essential skin care products (Facial Wash, Shaving Gel, Moisturiser) that is being held by one single box that is compact and sturdy, always ready and on the go for travel. The product name, Utility, was chosen because it defines the necessity of a modern man, giving forth an idea of a tool with appropriate function and reflecting efficiency and convenience.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1DPYS7b

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