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Pip & Nut

Agency: B&B studio
Project Type: Produced, Commercial Work
Location: UK

Our leaping squirrel identity for Pip & Nut captures the energy, positivity and natural nuttiness of this entrepreneurial nut butter brand. A playful P is created by the squirrel’s tail, while unfussy type and straightforward nut images communicate the simplicity of the product. Available in both traditional jars and on-the-go sachets, the brand was inspired by owner Pippa’s love of running and desire for a portable energy snack. Why not pop one in your pocket and hop off to the park?

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/19QJ33V

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