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Unruh Beer Labels

Designer: Annie Unruh
Project Type: Student Project
School: Chapman University
Course: Advanced Typography
Tutor: Dave Matea
Location: Orange, CA, USA
Packaging Materials: Glossy paper, metallic ink

Unruh Brewing Company gets its heritage from the Unruh family. The package design is inspired by the patriarch of the family, Jack, who was a chemical engineer for years. Using this as the starting point, different chemical compounds in beer were used to illustrate each variety of beer. Humulone, a chemical in hops, was used on the pale ale because of its hoppy flavor. The stout featured maltoriose, a chemical present in malt. The brown ale features a chemical compound from barley. The labels also feature metallic inks that are eye catching, and correspond to the color of each variety of beer.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1E7iVPE

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