Agency: Smudge Design Studio
Illustrations: Satwik Gade
Project Type: Produced, Commercial Work
Client: The Park Hotels
Location: Chennai, India
Packaging Material: Paper
The Park Hotels are well known for their impeccable taste in style and design. Their Diwali (Deepavali) celebrations have been known to be very versatile, contemporary and much looked forward to. Diwali, the festival of lights, is an important Hindu festival and is widely celebrated in India. It celebrates the story of Hindu God Rama rescuing his wife Sita from the evil clutches of Ravana and returning back home victorious.
Smudge design Studio was asked to create a special Diwali gift hamper that would be gifted to The Park’s most valuable customers. Inspired by the epic tale, we decided to retell the Ramayana through a very contemporary yet ethnically designed gift box. Diwali being a celebration that includes a lot of fireworks, the gift hamper was designed to look like a large matchbox- a matchbox that contained explosives of the sweet kind. Inside the box were several smaller matchboxes. Each box depicted one part of the epic tale using illustrations.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1IwOQYw