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Swordfish Erasers and Sharpeners

Agency: Falcon
Project Type: Produced, Commercial Work
Client: Swordfish
Location: London, UK

Design consultancy Falcon has created the packaging design for a new range of erasers and pencil sharpeners from Swordfish, a subsidiary of Snopake Brands.

Renowned for their wide range of shredders, laminators and trimmers, Swordfish has created a range of hand-held erasers and sharpeners. These are designed to appeal to school-age children, students and home/office users.

Falcon has created a clear and distinctive communication hierarchy that stretches over more than thirty skus and a variety of pack formats, designed to appeal to a younger demographic.

“The best ideas start with a pencil. We made this the hero of our design”, says Falcon’s founder and creative director, Sophie Neilan.

To help appeal to a younger market, Falcon has produced a series of illustrations created from pencil sharpenings. A pencil also acts as the holding device for the product descriptor and colour indictors are the shape of the hexagonal cross-section.

Ronald Stern, managing director of Snopake, says, “The Snopake team briefed Falcon to bring personality to the range and in this they have excelled”.

The range will be available online and in stores from April 2015.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1E1qZS4

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