Agency: Curious Design
Creative Director: Nigel Kuzimski
Designer: Monique Pilley
Illustrator: Daron Parton
Project Type: Produced, Commercial Work
Location: Auckland, New Zealand
What happens when a banger meets a burrito? You get a Bangerrito! A delicious free range pork sausage stuffed with Mexican inspired ingredients.
In collaboration with Mat Bogust from Think Packaging (who created the physical pack), Curious designed cool, contemporary graphics that reflect the origins of the product-but avoid all of the cliched 'Mexicana' imagery of skulls and wrestling masks.
The tortilla shape and texture subliminally suggests how to serve the Bangerritos adding appetite appeal. This 'wrap' concept is then brought to life with vibrant, hand painted typography and a quirky illustration of a sombrero-wearing pig. A perfect fusion of elements that combine tradition with a modern aesthetic.
As a bonus the packs are printed on recyclable board with vegetable inks. This allied with the free range meat in the actual product ensures that the environment is respected as well.
Curious and Bangerritos, a tasty combination!
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1FsGy3Y